CAT 2022 Women's Workwear Campaign

The local Bozeman team contacted us to help with the CAT 2022 product line launch and seasonal catalog. We provided concepts and direction, to working design assets for the campaign and initial promotional materials. The launch focus was Women and the new pant fit options. We worked to highlight "Workwear that Works for Women" with a full style guide for the design options and internal direction, ad campaign templates, web mock ups, and pages for the catalog. The materials were used across North America and Europe.