Montana Mex Packaging Update

Client   Montana Mex

Location   Bozeman, MT

Roles  Packaging Refresh / Brand Audit / Direction / Graphic Design / Print Coordination

The team at Montana Mex was in the process of a full bottle production shift and print process update. We were asked to help simplify the brand messaging and visuals. By identifying some pillar elements for the brand, minimizing the font usage, establishing colors, and using the existing product name lock ups. The new open label design let the sauce present itself, the white label let use a two color design that was unique to each sauce and allowed the brand logo to be dominant while uniform on the shelf.